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Since 2015 we have been changing the way that people feel about their skin.

Our Story

Mabel + Meg began in the bathroom of our co-founder, Akin, who was desperately searching for answers to his dry, breakout prone skin.

Akin would blend hyaluronic acid with different ingredients, looking for the combination that would clear his breakouts or, just maybe, even cure his psoriatic skin.

What he stumbled upon would go on to become The Lumilixir Serum and a product that has healed the skin of many thousands of people the world over.

Our Story

Mabel + Meg began in the bathroom of our co-founder, Akin, who was desperately searching for answers to his dry, breakout prone skin.

Akin would blend hyaluronic acid with different ingredients, looking for the combination that would clear his breakouts or, just maybe, even cure his psoriatic skin.

What he stumbled upon would go on to become The Lumilixir Serum and a product that has healed the skin of many thousands of people the world over.

Keen to go further, we set off on a journey to build a brand that could change the way that people feel about their skin.

We leant into the science to create formulas that are able to influence the way your skin looks and feels from first use, without losing sight of skin wellness. Our number one priority.

What is Skin Ritual?

Skin ritual follows the idea that even the most basic of skin routines can be extremely successful when you use well crafted products in a consistent and purposeful way.

We value the relationship between our products and their outcomes. We ensure that each Mabel + Meg product is able to influence the skin from first use. We believe that this is the path to inspire skin ritual, the source of lasting skin wellness.

Join us on a skin wellness journey.

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